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Recruiting and Retention Blog

October 2, 2014

 Since I don’t want to assume that everyone knows what this report is or is familiar with it, let’s start with: What is the Prospective Member report?   Quite simply: It’s a report that NHQ compiles from anyone that has expressed interest in Civil Air Patrol through the www.gocivilairpatrol.com using the “Request Information”...

September 30, 2014

 2nd Lt Stacie Smith, Recruiting and Retention Officer for Texas Wing's Gregg County Composite Squadron, has put together a very informative article based on her observations of the success of her Unit's recent Open House and the plan they put in place.     Looking for ideas as to how...

September 16, 2014

Maj Todd Mandel, WIWG Public Affairs Officer, recently shared some great tips and ideas about how to approach school-based recruiting:  One of the top questions I get is how can a squadron get into schools to recruit. Many squadrons find it difficult to get inside school walls to tell the...

September 12, 2014

 As each of you takes a look at your Unit’s roster, you can point out the names of the members that stopped coming and are just sitting on your roster waiting for their membership to expire.  Makes your Unit numbers look great but does nothing to help with staffing and...

September 9, 2014

 “The first problem in any situation is accepting the reality of the situation. Many organizations fail to accept that the reason they are always needing new team players is because they have a failing system that keeps running off the team players they had.”    Sound familiar?   I have...

August 22, 2014

 “Efforts and courage are not enough without purpose and direction.” - John F. Kennedy   During the Recruiting & Retention seminar at the 2014 National Conference, I posed a challenge to the participants at the end of the presentation:   1) As a Unit, set a goal to recruit 2...

August 6, 2014

There’s always a push for Units to hold Open House or setup recruiting booths at local events, but let’s remember that recruiting isn’t a “one-time-a-year” type of event.  In order to keep the flow of members coming into your Unit at a steady pace that is manageable, and keep those...

July 24, 2014

You hold an Open House....you attend a Recruiting Event....you get all excited that you have this list of potential new members! Your Unit needs to add new members to help it grow and assume staff positions. So, why would I tell you to "say no" to a potential new member? ...

July 11, 2014

 When it comes to Recruiting, every Unit has their own style...their own method that has led to success stories.  For some, however, there seems to be a struggle with how to go about it and what tools to use - so let's start with talking about "recruiting handouts."   I...

July 1, 2014

Each month on the CAP Recruiting & Retention Facebook page we will highlight one Unit’s Recruiting Success story for others to learn from and gain new ideas. This month’s unit is: Columbus Composite Squadron  Georgia Wing Over 40 members from the squadron showed up bright and early Saturday morning ready...

June 25, 2014

Since October 2013, National Headquarters has been conducting monthly exit surveys for expired Cadet and Senior members once they have not renewed within the 90 day mark. These surveys include multiple choice options as well as the ability to write in answers to specific questions. The response rate on these exit surveys...

June 15, 2014

Everyone will agree: Our membership numbers have declined, for many reasons, and we need to recruit new members and focus on how to retain the ones we do have…the ones we have invested time and training in. But, how do we go about doing that? When I have asked Commanders why...

June 11, 2014

Recruiting should be a year-round goal, but there will be “optimal” times of the year to draw in the most members depending on what type of recruiting you are focusing on.  If you want to focus your recruiting efforts, you first should determine when is the right time of year...

May 16, 2014

 Too often we assume just because a Cadet is graduating high school and going off to college that they are going quit CAP as well. Yes, they are embarking on a whole new chapter of their life but…why does that have to mean their experience with CAP has to come...

May 1, 2014

 Honor Flight Network (www.honorflight.org) was founded in 2004 to assist our WWII heroes with getting to Washington DC to the WWII memorial. What began with volunteer pilots flying these men and women at their own cost to Washington DC has expanded into a nationwide program thanks to their partnership with...

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